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Fox News Channel, which dropped off the 10 best perceived brands by Republicans last year, has returned to the number 10 spot this year. Samsung premiered on the top 10 rankings of both Democrats and Independents. However, one brand dropped off the top 10 rankings of all three major political affiliations – Home Depot. As always, there are brands that all parties give their highest marks to: Amazon, Craftsman, Dawn, Johnson & Johnson, and Clorox. But political parties have favorites they can call their own: History Channel, M&Ms and Fox News Channel are only on the top 10 GOP list, ... read more


Americans love dressing up.  Or at least they love dressing their children up.  86% of Americans have dressed up - or been dressed up - in a Halloween costume at some point in their lives.  74% were dressed up when they were young children (up to12 years old) and 50% have slipped into something Halloween appropriate as an adult. The most popular costume ideas seem to be characters out of books, toys or movies with Dracula, Frankenstein, Raggedy Ann and Power Ranger particular favorites.   The vast majority of American adults (79%) went trick-or-treating when they were young children but ... read more


Lincoln Motors’ quirky Matthew McConaughey ads have given the car manufacturer some of the best ad awareness and consumer perception numbers they’ve had in a long time, but they seem to be having little effect on possible consumer purchases. Since the campaign was released online and began airing on TV in early September, the ads were given honorable parodies by both Ellen Degeneres and Conan O’Brien on their respective shows. Subsequently, Lincoln’s ad awareness had a major successful impact on four key demographic groups while having minimal effect on millennials: Ad awareness for potential car buyers in the market to ... read more


There have been recent murmurings in the press about a new “Economy Minus “ class on planes featuring seats with even smaller legroom.  The new service has not yet been connected to a specific airline. After a few notable air rage incidents involving  “Knee Defenders,” and irate passengers defending their legroom, it would seem that smaller seating room is the last thing passengers are willing to put up with.  Not so. Americans are extremely price sensitive when it comes to flying.   Flight pricing is very important to 86% of Americans who have ever flown compared to checked luggage pricing (55%), ... read more


A “troll”, in internet terminology, is someone who is deliberately provocative, upsetting others by starting arguments or posting inflammatory messages on online comment sections. Trolling is a problem that is gaining increasing attention and some websites are changing their comments processes or blocking comments altogether. A year ago YouTube changed their moderation process to help users moderate others’ comments more easily and move more engaged discussions towards poll position. Although only 45% of adults have heard of the term troll, 28% of Americans admitted malicious online activity directed at somebody they didn’t know. Nearly a quarter of those who have ... read more


Overall spending is up 8.7%; online sales outpace in-store purchases while charitable giving and “self-gifting” are on the rise. Holiday spending is expected to be strong this year, according to the Survey of Affluence and Wealth, published by Time Inc. and YouGov. Results of a national survey of holiday spending plans among America’s households – and a separate survey of affluent and wealthy households – suggests that the average U.S. family will spend $736 on gifts this year, an increase of $66 per household. This equates to a total U.S. holiday gift spend of $77.5 billion, an 8.7% increase over ... read more


Just as Apple’s iPhone 6 launch hoopla was subsiding after having reached its highest consumer perception levels in two years, Samsung’s aggressive counter-campaign and product news appear to have sent its scores climbing in Apple’s place. YouGov BrandIndex measured iPhone and Samsung with its Buzz score, which asks respondents "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" Buzz score can range from 100 to -100, with a zero score equaling positive and negative feedback. All measurements are for adults 18 and over. The iPhone ... read more


The bigger the breach, it seems the less consumers care. It also helps to not go first. As each of the three biggest data breaches of all time were disclosed over the past 10 months, the consumer perception impact was significantly less with each successive announcement. YouGov BrandIndex measured Target, Home Depot, and JPMorgan Chase with its Buzz score, which asks respondents "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" Buzz score can range from 100 to -100, with a zero score equaling positive ... read more


Despite the proliferation of online and mobile banking options, Americans expect brick-and-mortar bank branches, and location is key when Americans choose their primary bank account. A third of Americans (33%) who use branch based banking picked their primary bank account for proximity to their home. A larger 41% of New Yorkers, most of whom don’t have a household car, also choose their bank for proximity. Closeness to the office, or readily available ATMs (like Chase at Duane Read pharmacy) are also key reasons for picking a particular financial services brand to bank with and again particularly important to mostly car-less ... read more


Daily deal sites like Groupon have been struggling to define their business model and turn a profit. Although 39% of Americans have used “daily deal” sites only 29% think that they are worth the money. 43% of those how have used a service have flat out forgotten to use the deal that they have purchased. Just over one third (34%) say they have had a sub-standard experience with an online deal. One potential target, however, may be New York women and people living in the highly populated borough of Manhattan. Women in general and New York women in particular seem ... read more