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A closer look at the methodology behind YouGov's massive survey for CBS News and the New York Times YouGov has created a panel of over 100,000 registered voters who will be interviewed four times between July and November for the nation’s newspaper of record and premier television network. The panelists come from each of the 50 states and 435 Congressional districts. They are interviewed on the internet and have been weighted to be representative of registered voters in each Congressional district using data from the U.S. Bureau of the Census and other sources. The weighting variables are age, race, gender, ... read more

The short-term rental site, Airbnb, has been waging a legal battle with the New York attorney general at the same time as waging a promotional “hearts and mind” campaign for the support of New York City residents. While the site is not illegal, many Airbnb rentals fall foul of New York City housing regulations where NY city owners and tenants cannot legally rent out apartments for a period of less than 30 days without also living in the property. Taxes, are also an issue - so far Airbnb has not collected taxes from their users but state that they are ... read more

Americans tend to sympathize more with the Israelis than the Palestinian in their conflict, but people who support Israel aren't sure that the US government sides with Israel Americans are more sympathetic towards Israel in the ongoing conflict between Israel and the Palestinians.   In the latest Economist/YouGov Poll, sympathy with Israel increases with the amount of attention Americans are paying to the current round of fighting. Two out of three of those who are paying very close attention side with Israel in the conflict, more than four times the number in this group whose sympathies lie more with the Palestinians. ... read more

Do you always wash your hands after going to the bathroom? Really? And ever had those days where you feel the shower can be skipped? Well it turns out you’re not alone – millions of Americans skip showers every day and in the rising heat, some of us are starting to notice. This article looks at the habits of every-day Americans, from basic cleanliness and the places people choose to relieve themselves through to spitting in the street, you’ll may be surprised at how many people do so many uncivilized things. Washing hands after using the bathroom Experts state that ... read more

GM has issued 45 recalls so far this year (as of the end of June), involving over 24.6 million cars in the United States.  Despite the continuous stream of recalls and negative press, GM has confounded expectations, releasing surprisingly healthy sales figures. Price is trumping safety record when it comes to choosing the next car. When asked which factors were important to them when choosing a new or pre-owned car, car owners and leasers put the safety record of a particular make of car behind price, fuel efficiency, and mileage as their most important consideration.   Price is the key ... read more

July 11th marks the 100th anniversary of American baseball player Babe Ruth’s baseball debut. Although a lot has changed since Babe Ruth’s Major League Baseball debut, nearly 3 out of 5 Americans (58%) claim to be a fan of the sport often referred to as “America’s National Pastime.” Nearly 7 out of 10 American men (67%) are baseball fans to some extent, with only 29% stating they were not a fan and not interested in the sport. In contrast, almost half of American women (49%) are not at all interested in baseball. Americans who identify themselves as Hispanic are baseball’s ... read more

Despite media coverage of some spectacular air rage confrontations, only 13% of Americans who travel by plane have ever been on a flight with somebody suffering from air rage.  However, 17% admit to feeling their own stress-related rage while flying. Before they get anywhere near the plane Americans are already provoked by the price of flights.  Nearly two-thirds (64%) of Americans agree that the number one reason they dislike flying is cost.  Small seats (49%), a lack of seating space (47%), security checkpoints (47%), and flight delays (47%) all also frustrate almost half of Americans. Those older than 55 are ... read more

GM’s unexpectedly strong new car sales in May might have been boosted by strong brand loyalty among customers who already own GM cars. Despite widespread press coverage and Congressional hearings surrounding recalls of nearly 6 million defective vehicles this year, GM gets the highest brand health rankings in the domestic car sector from its current customers, according to YouGov BrandIndex, the only daily brand consumer perception research service. It doesn’t stop at brand health: half of GM’s current customers would consider purchasing another GM car the next time they are in the market to buy a domestic car, more than ... read more

When asked which brands were official FIFA World Cup sponsors, Americans correctly recognized Coca Cola (21%), McDonalds (19%), and Adidas (16%) as sponsors. Rates are higher amongst those who have watched at least one FIFA World Cup game and Coca Cola (48%), Adidas (45%) and McDonalds (40%) remain the most recognizable brands. Castrol (4%), Kia Motors (5%), and Johnson & Johnson (6%) were least recognized among all Americans. Overall, 36% of Americans can correctly identify at least one official sponsor for the World Cup. The same number of Americans who correctly identified Adidas as a sponsor, incorrectly identify Nike (16%), ... read more