Market Intelligence

YouGov combines continuous streams of consumer data with research insight to deliver the market intelligence that marketers, corporations and the investment community look for.

Our Household Economic Activity Tracker (HEAT) is a monthly look at the American household – confidence, spending, savings, debt, income, and job security, enabling a smarter, richer picture of consumers.

Insight Reports deliver an in-depth understanding of the trends, social changes and demographic shifts that significantly impact the business environment.  Our flagship study, Survey of Wealth and Affluence in America, developed in conjunction with American Express Publishing Company, delivers unprecedented insights into the world of wealth and affluence of the top five percent of the American economic spectrum.  



Monthly indicators of consumer confidence and the ability of consumers to spend.

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Survey of Affluence and Wealth in America

Understand the affluent consumer with the sixth Survey of Affluence and Wealth in America.

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Digital Publishing Study

A full characterization of the role of digital content in the American household.

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Portrait of American Travelers

Portrait of American Travelers reveals the underlying motivations that influence travel behavior.

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US Cell Phone Market

The rapid adoption of cell phones and, especially, the spread of internet-connected smartphones are changing how people communicate and share ...

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The most effective way to get a snapshot of your market.

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