Early Launch Tracking
Establishing a solid footing quickly is critical to the success of your product launch. Our early launch tracker provides a daily read on awareness, attractiveness, purchase intent and other brand leading and category indicators.
By identifying issues before becoming problems, you can effectively fine-tune your campaign in the light of real-world results, whether it's adjusting your marketing mix, modifying your offers, or unlocking a distribution bottleneck. Leveraging the power of the YouGov Panel you are able to gauge your launch impact with target audiences – daily if necessary – and highly cost effectively.
Successful early launch tracking provides the insight needed for effective modifications, as well as the next-generation product intelligence. Our team provides you with the expert guidance to help you see what's working, uncover what needs work and identify where to go next.