Portrait of American Travelers
The Portrait of American Travelers study provides an in-depth examination of the impact of the current economic environment, prevailing social values and emerging media habits on the travel behavior of Americans.
Differing from past travel studies, the Portrait of American Travelers reveals the underlying motivations that influence travel behavior with a particular emphasis on how consumers now plan, purchase and share information about their travel experiences.
The survey is among adults who are active travelers and reside in households with an annual income of more than $50,000.
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A full characterization of the role of digital content in the American household.
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