Purchase Decision Drivers

What motivates potential customers to engage with your product?  Driver models uncover what is important to your customers, and help you to predict their likely engagement with your product or service.

There is a broad spectrum of research methodologies available–from simple choice models that support tactical feature and pricing decisions about the more concrete aspects of your product, to driver models that use inferred importance measures to give insights into the broader product ecosystem. 

Driver models can be powerful and prescriptive, enabling you to improve your customer interactions at every stage in the purchase decision process and to understand the drivers to customer loyalty.   

Related Services

Awareness and Usage

Delivering product intelligence, strategic consumer insight, and behavioral patterning.

Market Structure

Understanding the market structure is essential to brand planning, positioning, and product development.


We employ multiple segmentation methodologies to deliver the consumer segments that best support your business objectives.