Social Research and Policy Advice
Corporations, interest groups, labor unions and government bodies often find their agendas held hostage by friction over sensitive issues in the public arena. The Public Affairs practice leverages online and traditional research methods to measure stakeholder opinion and sentiment on critical issues.
YouGov Public Affairs can advise you on the best strategy for navigating stakeholder concerns, paving the road to success on important policy issues. YouGov has developed the next-generation tools for pollsters, policy groups, and public entities. Our unique, online sample matching approach ensures accurate estimates of public attitudes. Our ability to accurately present printed and visual communications ensures that your messaging is accurately interpreted and resonates with your core constituencies.
Focus groups are a powerful tool to understand the “why” behind what people think. Traditional offline groups are limited in the breadth and depth of the audiences that can be recruited. Our online focus groups can be recruited on a regional or national level or can be narrowed down to an influential stakeholder group whose opinions are critical.