Volumetric Forecasting

YouGov Definitive Insights has a strong and successful volumetric forecasting program with over 1,000 historical projections that deliver accurate projections and meaningful database comparisons. Most new products and restages are neither blockbusters nor outright failures. Success lies squarely on the ability to optimize go-to-market approaches. Our committed and experienced project teams are dedicated to each project, using a customized research approach that can confidently optimize the product and marketing mix. 

Clients pick us when they are looking for more thoughtful and thorough solutions. Each of the following are routinely incorporated into these projects:

  • Brand positioning for meaningful distinction versus competition
  • Price optimization
  • Feature bundling for maximum ROI
  • Targeting guidance
  • Marketing mix refinement

Related Services

Early Launch Tracking

Our early launch tracker provides a rapid read on brand leading and category indicators.

Concept Development and Performance Measurement

Impact product development and launch plans from concept incubation through post-release.