Survey of Affluence and Wealth in America

Affluent and wealthy families are experiencing substantial gains in both income and assets, and are succeeding in reducing their debt. However, the way they spend, the role brands play in their spending, and the things they feel they need, have all been affected by five years of a difficult economy.

Understand the affluent consumer with the sixth Survey of Affluence and Wealth in America.

This year’s study focuses on the luxury consumers’ mind-set, the way they make decisions about the things they need, their ambitions for price containment, and the way information from advertising, digital resources, and salespeople is used to make well-founded family purchasing decisions.

Learn about the trends that are becoming the new normal, shifts in discretionary spending, the role of the family, happiness, and confidence, and, most of all, new ideas for activating your customer base and winning new market share.

Key survey content includes:

  • Brand preferences, among 200 brands measures
  • Evolving purchase patterns
  • Economic & political attitudes
  • Lifestyles & values
  • Media consumption

 

Related Services

Portrait of American Travelers

Portrait of American Travelers reveals the underlying motivations that influence travel behavior.

Digital Publishing Study

A full characterization of the role of digital content in the American household.

The American Pantry Study

The American Pantry Study provides packaged goods executives with a sophisticated understanding of the consumer.